Have you ever had an epic workout where you felt like you gave it 110 percent? When your coach or trainer told you to “finish strong” and give it everything you got? Then he/she says do it one more time and stronger.  Using Under Armour‘s Armour 39, your coach and trainer will be able to see, on the app itself, your heart rate, intensity, duration and calories burned, in addition to your current WILLpower score.

What the heck is a WILLpower score?  This number takes out the guessing if you are truly working out hard and what your body is capable of actually doing in the gym. Under Armour is claiming to measure something never previously quantifiable with technology: heart. Are you working hard enough? Or are you simply going through the motions?

“I really like the idea that someone can check in you,” said former MMA champion  Gina Carano, who had been testing out the devices during her recent workouts.  “Now, there’s nowhere to hide.”

WILLpower ranges from 0.0 to 10.0 and is based on an algorithm that combines certain heart rate measurements, your user profile (sex, age, weight, etc.), body positioning and workout duration. You then pick a number and work towards it and can keep track in real-time with the accompanying iOS app. What’s great about this app is that you can then send your workout to your trainer or coach.

This is going to be every trainers best friend! We will be able to see visually if our clients/athletes are truly working to their full potential.  On top of it, we will be able to know when to give them rest, how much rest, and when to push them harder.

Any of my athletes will tell you that I am a big “numbers” person.  I love doing weigh ins, hip-waist measurements, fitness testing, etc… because it’s the numbers that let me know if I am doing my job.  Armour39 is going to change the way we workout because now, you will have a number after each workout so you can get better every day.

I have been playing with this toy for a couple of years now and it is exciting that it is being launched!